Ok, so brace yourself as this will be a long one but I hope this breaks down the value of subscribing to the website and how have a subscription will benefit you.
So we mentioned a few weeks ago that we have had a soft launch of our subscriptions and today we wanted to talk a bit more about this and how site members can make Composite Games work for them and their tabletop, roleplaying or card game needs.
When we first envisioned our membership scheme our primary goal was to create a model that would entice customers to join our site and help create a community and help generate a direct line of income that could be used to cover the cost of rent and staff.
This was important as in order for us to keep our prices constantly low we wanted to introduce alternative lines of income.
The next stage was to make it enticing to our customers, the first we introduced was a scaling discount that was dependent on the customers subscription level. However we needed something else.
Therefore we introduced our store credit scheme, generally these awarded customers pennies based upon their purchases and as one of primary objectives is to make these hobbies more accessible we knew that we needed to go further.
So with this in mind we introduced our store credit model.
The premise of this is pretty straightforward, once you have an active subscription you will earn £1.00 credit for every £30 a customer spends on an order.
So if Will has a Silver membership he has invested £3.00 into Composite Games for that month, if he places an order for a Know no Fear box set he not only gets his 5% discount but as the orders value is £36.00 he also gains £1.00 credit.
A few weeks later he places another order that costs him £60.
This means by the end of the month hes earn't himself £3.00 and effectively earn't his subscription back.
So now he has £3.00 credit to spend or keep on his account, he can either keep this for later or redeem it on his next purchase.
But that's all, as while we are currently making most of our income from games Workshop releases we are also starting to stock other brands such as Magic the Gathering, Dungeons and Dragons and Mantic.
While the brands may differ your store credit is site wide and can be used against any on site purchases.